I’ve always loved fishing, it was something that my family just did. It bought us together. Some forty years ago on a charter to Montague Island in NSW Australia my first idea was inspired by a fan belt and cord, it later on became the Fishooka figure eight. Later on when I had a family I just wanted to catch my son a good fish. When we finally caught it I burst into tears, that memory will live forever. Mitch my son, and other half of Finnovations, is now seventeen and has grown up with Fishooka and Finnovations. To this day the goal is still to create memories. Memories that last forever. That catch that you and your family will never forget. Quality and innovation empowering you to catch that everlasting memory. -Simon, CEO and founder of Finnovations.